GIVA raises about $103 million to grow its jewellery brand
GIVA, a direct-to-consumer jewellery brand, raised about $103 million in a funding round, the biggest deal among Indian startups in the first week of November 2026, according to Inc42's weekly report. The round was led by Multiples Alternate Asset Management. Epiq Capital and Edelweiss Discovery Fund also took part.
"Direct-to-consumer" (D2C) means a brand sells straight to customers through its own website, app or stores, instead of through other retailers. Jewellery is a large category in India, where gold and silver pieces are bought for weddings, festivals and gifts.
The figure is marked as approximate in the report, and details such as the company's valuation were not given in the source we read.
Why it matters: a round this size shows investors are still willing to back consumer brands that can show strong sales. It also arrives in the festive and wedding season, when jewellery demand is high.
This article is for information and is not investment advice.